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CONNECTING WITH CITIZENS
Public Journalism or Simply a Deeper Commitment to Craft and Community?

Gloria Macapagal-Arroyo, Panfilo Lacson, and Raul Roco have their sights set on 2004.

Kite Flying Festival for Peace last May 1, 2003 with the Federation of Reporters for Empowerment and Equality (FREE) in Kidapawan City, North Cotabato (Photo by )
by Red Batario

There is no denying that when Leonilo "Toots" Escalada, a radio station manager in General Santos City in Mindanao, talks about the reshaping of local communities he sounds more like a development worker, or a politician, rather than a journalist.

And he does not confine himself to the booth when airing his daily program, Barangay Agong, which takes its name after the station. He brings his program to where the action is — the barangays (villages) of General Santos where Escalada actually facilitates discussions of current issues.

"It's both encouraging and fulfilling when I see and hear ordinary people becoming part of the process of shaping the news of the day — especially in remote barangays where access to information and grievance is not readily available and where people cannot relate with government," says Escalada.

"It means they are thinking more critically and slowly looking within themselves for solutions to some of the issues or problems facing their community," he adds.

By all indications, the disconnection between citizens and democratic structures noted by Escalada in the barangays of General Santos is seeping into the socio-political fabric of other local communities in the country. Journalists in the provinces like Escalada are realizing that people are not taking advantage of the opportunities for popular participation offered by the Local Government Code as a decentralizing and democratizing mode.

One probable reason is that critical information does not get to the communities or is to some extent flawed, resulting in a skewed understanding of local governance and the decentralization environment.

Many journalists admit to being partly responsible for such a situation because of their own limitations and constraints such as their incomplete understanding of local governance and autonomy issues which are at the heart of decentralization and the empowerment of citizens.

Argues one print journalist based in Cebu: "What we're seeing are communities and people somewhat disdaining public life; they are not actively participating in democratic processes like volunteering and voting. Or when they participate in the latter, it is with the prodding of some materialistic stirrings. We've often asked ourselves why."

This question was also raised by both non-government organizations and the media in Kalibo, Aklan a few years back when the influx of tourists grew tremendously. While there was increasing concern about incidents of pedophilia and child sexual abuse, nobody seems to know, or want to do, anything about it.

It took the Uswag Development Foundation of Aklan to convene other civil society groups and entice the media and the provincial local government unit to join a series of roundtable discussions about this concern. This led to the formation of the Citizens Council on Social Concerns, a multi-sectoral action group wherein the media played a very critical role in dispersing correct and accurate information.

Says Didi Quimpo, Uswag executive director: "It was difficult at first to engage the media because of their perception of what they ought to be. But eventually they felt that if they don't participate in the project and look at events only from the periphery, they won't have the same kind of impact on the communities."

"We were actually looking for a reconnection with out communities. Our feeling was that merely reporting the news was not enough. We needed to know more, we needed to understand the issues better not only to make us better journalists but also in some ways help communities look at their own problems and begin solving them," explains Jay Tejada, program manager of GMA Super Radyo in Aklan.

Today, members of the Citizens Council on Social Concerns believe that they would not have been able to successfully implement their campaign against child sexual abuse without the media which catalyzed a number of citizen actions and facilitated dialogues between authorities and communities.

The Council has since expanded its thrust to cover other equally pressing concerns in the province. With the governor as chair, the Council is also working on it being institutionalized through local legislation.

Provincial journalists also feel that the disconnection with the communities affects media in many ways. When citizens disdain public life, they will have less use for the news media. But being able to see the broad picture from the outside has also given journalists a vantage point from which to reexamine their own roles and shortcomings as against those of the community's.

As the socio-political landscape changed, and quite rapidly at that, journalists found themselves at the cusp of transformation. It also posed a dilemma for many practitioners of the craft: to sit back, observe, and report or to actively participate and provide the mechanisms for the articulation of community concerns.

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